Emotional Showdown — Precision Flames and High-End SFX for the World Premiere of the Concept AMG GT XX
A new chapter for Mercedes-AMG, an exclusive audience of 3,500 guests and global media attention: the unveiling of the Concept AMG GT XX in June 2025 delivered a statement that went far beyond a conventional vehicle presentation. Commissioned by Oliver Schrott Kommunikation and developed in close collaboration with trussco Planungsgesellschaft, LunatX delivered a highly precise effects staging that seamlessly aligned both visually and acoustically with the vehicle’s design language and performance DNA. From the very moment of the reveal, it was clear that guests were about to experience an extraordinary production.
Modern pyrotechnics, daylight-capable spark effects and powerful Eco₂Jets formed the technical foundation for a dramaturgically refined show design. A striking composition of fire, energy and rhythmic dynamics that powerfully amplified the character of the vehicle.
Lunatx develops immersive show concepts that merge technology, performance and brand identity.
Precisely choreographed effects intensify live performances and create powerful audience moments.
Lunatx delivers precision-driven special effects productions for vehicle premieres and brand reveals.
Lunatx creates visually powerful effect productions that transform brand events into immersive experiences.
Alicia Keys, Martin Garrix & Steve Aoki live
visually orchestrated by Lunatx SFX
High-calibre live acts turned the event into an unforgettable highlight: global icon Alicia Keys, followed by Martin Garrix and Steve Aoki, lent the premiere international resonance. Our show effects framed the musical performances and amplified their impact.
An interplay of music, technology and precisely choreographed special effects culminated in a presentation of the highest calibre. A true goosebump moment for the entire audience — and a new benchmark project for live-synchronised effects shows within the automotive sector.
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